“Activity” is a tool that provides tracking and management of all commercial campaigns developed for B2B sales in the FMCG sector. It links product and customer hierarchies with sales data and works integrated to ERP systems . This allows the FMCG companies to track the progress of the campaigns and access KPI reports, such as return on investment (ROI).
Advantages of Activity:
- Measurement of campaign efficiencies for wholesalers, distributors and final sales points.
- Daily tracking of progress with in depth data with no manual calculations