Caretta Merket Segmentation system is a software platform that enables the segmentation of doctors and pharmacies to increase sales and marketing activities in the pharmaceutical industry and includes the following processes

  • Survey for the segmented target group
  • Field teams can fill out the survey during the visit
  • Confirmation of the completed survey by the central office
  • Request for revision from the field when necessary
  • Segmentation of the target group according to survey algorithms

The advantages ​​of the Caretta Market Segmentation System are below

  • Automated data collection and segmentation process removes all labor-intensive and risky excel operations
  • Real time status reports make it easy to follow how much of the target group has been reached and relevant directions can be sent to the field personnel
  • Ana işlevi olan segmentasyon sürecinde sunduğu işlevsellikle SIMPLEX vb. yöneylem araştırması araçlarına bağımlılığı ortadan kaldırmaktadır.

Technologies used

  • Database server: MS SQL Server
  • WEB application: ASP.NET WEB Forms, C#.Net, DevExpress, CSS, Bootstrap, HTML, JavaScript, JQuery
  • Code Producer: ApexSQL
  • Integration: SOAP WEB Services
  • IOS application (Survey entry): Objective-C, SQLite
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